My Organization at a Glance Research Paper Example | Topics and Well Written Essays - 1500 words

My Organization at a Glance - Research musical theme ExampleThe results of the analysis provide an brasss concern team with the basics of maintaining optimum management practices. Strategic management helps the management attain better alignment of corporate policies and strategic priorities (George & Bock, 2011). This discussion is an examen of the McDonalds flowerpot organizational analysis, environmental analysis as well strategic issues and recommendations how to build the organizations competitive advantages. Organizational Analysis McDonalds is a fast feed corporation that operates in the restaurant industry. The corporation is among the oldest fast food outlet in America with a global presence. McDonalds corporation was established in 1937 by Patrick McDonald in California. Strengths Technology. McDonalds corporation is technology sensitive. The corporation is at the forefront of modern technology among fast food retailers (Pearson Education, Inc, 2011). For illustration , the corporation has put in place a cellular technology to allow customers to place their stations online. The corporation has also installed Internet access terminals and Wi-Fi to enhance customers to order online and eventually lessen the lag time involved between ordering time and pick up time. Experienced Market Leaders. In terms of global reach and biggest player, McDonalds is always conquering markets from its competitors. referable to its immense presence, McDonalds corporation is able to operate at economies of scale (Mohammed, 2009). The corporation sells its products at comparatively low prices attracting more customers due to its cost leadership. In addition to being the largest fast food retailer, the corporation is experienced and understands the market fairly well. Strong Brand Name, Image and Reputation. McDonalds has strong note equity, and its take care is globally renowned. The corporation image is among the top ten most powerful brand names in the globe. This has a positive impact on the corporations sales and share price (Mohammed, 2009). The brand equity is valued around $40 million, and this reputation makes McDonalds a household name. Special educate for the Managerial Staff. McDonalds corporation has a training program for its managerial and other employees in a bid to reduce turnover rates and enhance quality. The Hamburger University is an in-house program for specifically training McDonalds managerial staff (Mohammed, 2009). The trained managers help to run the company towards its growth objectives. Positive and Influential CSR. McDonalds corporation operates Ronald McDonalds houses that offer accommodation, food, and child support for needy families requiring extensive hospital care. This corporate generosity enhances the corporations image further. The corporation also has a golden archway logo and Ronald McDonald joke that is globally acknowledgeable (McDonalds Corporation, 2012). Weaknesses Unhealthy Food Image. Although McDonalds corporation is globally renowned, the corporation has several(prenominal) weaknesses. One of the weaknesses that the corporation grapples with is the aspect of unhealthy food image (Pearson Education, Inc, 2011). The verity that McDonalds offers fast food has resulted in uproar that the foods are responsible for increased obesity rates among children in the United States. steep Employee Turnover/Training Costs. McDonalds corporation also faces high employee turnover rates. The corporation is cited