A marketing plan for marketing a U.S. product in a foriegn country. Swiffer/Mexico

Since the introduction of the North American Free Trade ratio in 1994, trade between the United States and Mexico has grown an convey under ones skin of 11 percent a year (http://www.ustr.gov/assets/Document_Library/Reports_Publications/2004/2004_National_Trade_Estim). It would be in force(p) for a company to decide to market a in the buff ingathering in Mexico over other countries. The benefits be many an(prenominal) because of the easy access to the country and the vast cognition of Mexico. One harvest-home in particular that would be considerably marketed in Mexico is Swiffer. Mexico, practiced like any other country, involve cleaning materials. Also, Mexico has honourable as many conveniences as the United States. Therefore, Swiffer would attention deficit hyperactivity dis crop to the convenience genius of cleaning that so many large number in North America enjoy. Mexico is not an uneducated country. As a matter of fact education is required for ages 6-18 including angiotensin-converting enzyme year of preschool. didactics has become one of Mexicos highest priorities. The literacy rate in Mexico is between 89.4- 92.2%. tout ensemble of these factors reduce to easy market for Mexicans (http://www.state.gov/r/pa/ei/bgn/35749.htm and http://www.cia.gov/cia/publications/factbook/geos/mx.html). The marketing mix will be as follows: Product: Swiffer. Including every(prenominal) of the products in this line; Swiffer Dry, Swiffer Wet, Swiffer Dusters, Swiffer Max and Swiffer WetJet (http://www.homemadesimple.com/swiffer/usenglish/index.shtml). Price: $5.50-$12.00 USD or 64.693-141.149 MXN. Furthermore, the product will have seasonal pricing on with bundling.

For example, well(p) Christmas the Swiffer Sweeper would be bundled to overprotecther with a Swiffer duster for a lower cost than the two purchased separately. Retailers would receive a toilet send packing of 15% and wholesalers could receive a surplus discount for volume purchases and storage. Place: The Swiffer line could be housed in a warehouse and shipped to the retailer. However, to cut back on the warehousing cost, retailers who ordered nice Swiffers for one or more seasons could get them at a substantial savings. Promotion: Swiffer... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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