Five Guys Burgers and fries: Ingredients for success Essay

IntroductionThe purpose of analyzing the achiever story of quintuple Guys burger is to examine the milestones covered by quintette Guys to establish the successful billet in private enterprise system. The perfect backing plan that quintette Guys has includes drivers of change on the system, the ethical and hearty responsibilities that louver Guys developed towards its employees. Furthermore, a unique strategy of merchandising word of mouth which helped quint Guys in establishing more than 1000 outlets across the nation instead of pretermiting millions of horse in agitatement. Overall, this case study helps how an entrepreneur can run patronage by using out of incase and simple solution to off success in market. louvre Guys philosophy setting apart from separate fast diet chains By c beful reading of the five dollar bill Guys case study, I think look ingathering and guest comfort is the main philosophy of the quintuplet Guys burger. According to Jerry Murrell We need to concentrate on the whole tone of our product, and the satisfaction of the customers. five Guys maintained its philosophy of fictitious character product for instance newly prepared bun, fat free marrow squash and no corner cut heat up. As mentioned in the case study The m obliterate for the burgers 80 percent lean- is forever and a day tonal, neer frozen and their plants so clean, you could eat off the floor. While counselinging on customer satisfaction, heap expenditure to come by and eat fivesome Guys burger because they think the office where burger is made is very clean and tidy. Kitchen of tail fin Guys is al vogues open to customer and if someone wants to see how his/her burger is being made, (s)he is more than welcome. Landlord of a franchisee admired fiver Guys by saying that we have Five Guys clean, friendly storefront and tonicity food in neighbors (Neil Janowitz, 2007). irregularly, customer like waiting for Five Guys burger because of its qual ity food.Five Guys improved its customer satisfaction by serving peanuts to its customers. Five Guys started to distribute free, unshelled peanuts to placate waiting customers. The peanuts have become a Five Guys trademark (Roger, Y, 2009). I must say that higher up mentioned philosophy helped Five Guys a lot in developing such successful burger food chain that it clearly making a competition to all former(a) renowned fast food chains like McDonalds, Burger King and Wendys. overlord Values of Five Guys burger and how it remains strong today Two legitimate values which I found after a careful redirect examination of case study, I assume (a) quality food and (b) no advertisement. Mentioning the measuring rod of quality food, Five Guys burgers are as fresh and juicy as they were when the first restaurant was opened in 1986.They have same freshly baked prize every day since its opening. Similarly, potatoes are cut fresh every morning and fried in peanut oil never greasy served in Styrofoam cup. Five Guys hired the person that baked the bread/bun for their first store, and made him a partner in the firm. They come across that every store gets fresh bread every morning. Five Guys burger had a printing that pack want to know that their money is used in providing quality food. A word of mouth strategy worked really swell for Five Guys Thats why Five Guys hold outt advertise to deceive its product. Jerry Murrell says, Treat that person right, hell walk out the doorstep and get by for you. We were going to use our food to market our products. (Roger, Y, 2009).Three factors contributed Five Guys successThere are numbers of factors involved in bring success to Five Guys business. I am going to mention provided three of them.* Quality food* Simple menu* No advertisement.beginning factor plays an important role in the success. Simple menu, I think, is the notice to success. Although, Five Guys tried to enhance or increase its menu by serving coffee and a ch icken sandwich but it did not work, so they stop serving coffee and chicken sandwich. Likely, franchisees put pressing to add items, such as milkshakes but Five Guys did not study it. Were the only burger chain that doesnt have milkshakes. But we couldnt possibly have a milkshake that comes of out of the machine Jerry says (Roger, Y, 2009). Second factor quality of food is the heart core factor that contributed to the success of Five Guys burger. Five Guys burger is better than McDonalds, says Tristano.Americans have always fallen in love with a better product (Burke M, 2012). Speaking about quality food that offers Five Guys includes superior quality of meat, eighty percent lean, always fresh, never frozen at all. Potatoes always come from northern Idaho, because of weather condition condition they grow more slowly, solid and tasty in coincidence to the potatoes grown in California or Florida, grow faster and are cheaper used by other fast food chains. Five Guys use anything bu t the best. Five Guys first soak fries in peeing so when the fries are per fried, the water boils, forcing steam out of the fry. This forma a seal so that when they get fried a second time, the fries dont absorb any oil and so are never oily. Fries are much harder than burgers says Murrell. We work day and iniquity on them, all the damn time. (Burke M, 2012).Five Guys menu allows the chain to focus all its energy on executing its burger perfectly (Licata, E., 2009). Five Guys burger pertinacious they would cook only in peanut oil, which cost five time as much as the oil, other burger restaurants were using (Lottie L., 2012). Finally, the factor is no advertisement, which I think contributed to the success of Five Guys. Five Guys burger had a belief that people want to know that their money is used in providing quality food. Thats why they dont use advertisement to sell their product. Jerry Murrell says, Treat that person right, hell walk out the door and sell for you. We were go ing to use our food to market our products Jerry says. (Roger, Y, 2009).Five Guys burger admits that they do things a little differently than most companies other fast food companies dont, they put 3% of their revenue toward trade or advertising. Five Guys burger but dont, they spent that money as a bonus to egest their employees. All of our employees at our stores, we pay them good money. I think thats important Murrell says. Hire well-paid people and theyll stay with you. (Lottie L., 2012). Social and ethical practices of Five Guys burgerAn organization is considered to be respectable because of its social and ethical policies it implemented in spite of appearance the organization. After a careful study, I think No merchandise or advertisement is one of the top social aspects of Five Guys. He said anybody can be successful in the restaurant business if you serve a good product, (have a) friendly and clean atmosphere and level-headed price, recalls Murrell (Lottie L., 2012). A word of mouth strategy worked really well for Five Guys. Five Guys used the strength of society in positive way and customer base is increased day by day on the recommendation of another customer. I think second aspect of social policy of Five Guys is selling its franchises.This aspect helps middle class people to have their own small business which also helps in change magnitude the employment rate. More than 1700 stores reportedly been sold for future development into Five Guys outlets (Datamonitor, 2010) I think ethical aspect covers how an organization is beneficial for its employee. close to of the Organizations spent a fixed percentage of its revenue on marketing but Five Guys dont do it. Five Guys spend that fixed percentage as bonus to employees. The Company has noted that it gives more or less $6m a year in bonuses to its employees. Murrell says its important to make employees feel a sense of ownership and accountability.Five Guys has a policy to maintain lavishly sta ndard of customer service by employing mystery shoppers to regularly pass judgment its outlets. This strategy positively appraises provide and keeps standard high. Five Guys send those unknown shoppers twice a week to all locations, looking to catch staff delivering outstanding customer service. If they get a good score during the riddle audits, they receive $1000 to divide amongst them, usually 5-6 people per crew. This is over and above the $8 or $9 an hour the crew makes, as a result crew feels happy and satisfied. ConclusionThis case study enables us to understand that business plan is very important in bless to run a successful business. Business philosophy or fellowship goal plays an important role in running the business successful. Businesses cannot boom out if higher management dont have out of box solution or strategy. In this case study we have spy that philosophy plays an important role along with the out of the box marketing strategy i.e. No Marketing/advertisem ent that gives Five Guys an edge to its competitors. summons1. Janowitz, N. (2007). Five Guys sticks to burger-and-fries formula. Shopping Centers Today, 28(7), 32-33. 2. DATAMONITOR Five Guys Case read. (2010). Five Guys Case Study Maintaining Growth in Fast Food with a Simple circuit board & Quality Focus, 1-11. 3. Licata, E. (2009). FIVEGUYS. Nations Restaurant News, 43(18), 58. 4. Lottie L., J. (n.d). Five Guys family keeps it simple. USA Today. 07/30/2012 5. Burke, M. (2012). Five Guys Burgers Americas Fastest maturement Restaurant Chain. Forbes.Com, 26 6. Roger, Y. (n.d). Five Guys is simply successful. USA Today, 06/08/2009