Marketing Myopia: Theodore Levitt

market Myopia: Theodore Levitt University of Phoenix Marketing Myopia In Theodore Levitts article, Marketing Myopia (1975), the concept of marketing was widened by examining the business relationship of failed industries destine to fail eventually. Industries failed to continue their ontogenesis not because of a pure market besides failure of proper management. They did not view the need of expanding into aras in which they were already familiar. Levitt used the plainroads as an mannikin because railroads were not focusing on other modes of shipping such as cars and planes, and ships. The railroads only expected to think of rail transport. Levitt as well used other examples such as Hollywood not defining itself correctly, thinking they were a motion-picture show business instead of an entertainment business. When TV came out, it almost washed-up Hollywood because of their ill-considered marketing. The major problem with these industries was the issue of har vesting orientation sooner than client-oriented. To survive, their products and services had to be marketed differently harmonize to the customers ask. According to Levitts research, companies go out of business because they take the customer and market for granted. Businesses essential not remain stagnate but must constantly change as the market and its needs change if they want to stay in business.

Levitt argues his first point-of-view on the shadow of obsolescence and that there is no such thing as a harvest-home industry, but growth opportunities. Levitt termed the stagnation of growth industry as a self-dec eiving cycle. Within this cycle, there are w! arning consecrates that tell if an industry will fail. The first trait is the state myth; the belief that a maturate in creation growth is assured by an expanding and more soused population does not necessarily mean a fount in the demand of what a particular industry is offering. If the population increases... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper