Steel Case

CORPORATE COMMUNICATIONS SUBMISSION: Investor Relations case - Steelcase Steelcase, Inc was whiz of the largest manufactures in office furnishings. It was a private company for almost xc (90) years before it ventured into becoming world. As they became public they began having problems. These problems caulescent from; 1) their internal organize lacking a deport channel for Investor Relations staff to respond to the concerns of their shareholders, 2) a abate in their stock price and 3) a weakening gainfulness from acquire the remaining fifty (50) pct of Strafor. Steelcase management was non utilize to additional requests for information so they held a en garde post towards inquisitive analysts and investors. This approach was not the best predilection peculiarly when it came to concerns that arise when they purchased Strafor. This lack of communication contri furthered to the approximately seventy (70) percent drop in their stock price and with not having a r elationship with sell-side analyst it did not make the mail service better. non understanding how Strafor runs its trading operations and how it will impact on the operations of their company is what contributed to the weakening of their profits.

When the company became public they did not debate into consideration the necessary changes they would have to make in pertaining to their study constituents. They also did not take into consideration the personal effects the scholarship would have. What Steelcase should have done was study how public companies successfully wreak by studying how those companies aligne d their internal organise and how they hap! pen with their constituencies. This would allow them to understand that not because they were successful with the structure they operated with as a private company means that it would bestow when operate as a public company. With Steelcase becoming physically public, but staying mentally private, competitors have the advantage of successfully competing...If you motive to beat out a full essay, order it on our website: OrderCustomPaper.com

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