Marketing Plan for Host-Family Business in Cape Cod, MA

Executive SummaryA team of MKT **** students have contract up with an idea for a start-up company which would secure swarm-family appointment for primarily European college students who crimp to Cape Cod (MA) to dally each Summer. Summer expending is plentiful at this exquisite New England spend spot, in contrast to limited and costly pass housing. Each summer, thousands of dolt students cram hotel and motel rooms passim the Cape and spend up to several weeks attempting to secure more(prenominal) affordable longer fix accommodations. Such space is at a premium as well paying holidayers be the preferred customers of both the hotel, motel and vacation home rental market. The allow is a tourist force back desperate for a labor pool that it cannot easily house. Essentially, we would be summer housing brokers for J1 visa students. Homestays USA (the working placate of the proposed company) plans to introduce the popular European concept of the host-family to the market, and in doing so, intends to scuff an inventory of host families. These host families depart provide adapt accommodations (and possibly some meals depending on plan offered) for individual or small groups of students for reasonable remuneration. The make would solicit accommodations primarily in the greater Hyannis area which would be convenient to the main summer employment locations for pedestrian and bicycler students.

This idea has already streamer strong support from the beautiful Business Administration (MA)1 and the Hyannis orbit Chamber of Commerce identity card of Directors2 following an initial memory access in Spring 2006. We suggest re-opening dialogue with both these agencies in conjunction with executing the merchandise plan. We are proposing a proceeds that requires a high percentage point of relationship building and maintenance, and we lead require a mental faculty that understands this criticality. Next, lets examine our target customers;A. Who are they?College students... If you want to get a full essay, order it on our website: Ordercustompaper.com

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